AAS - Business Management/Marketing
Associate Degree Program (AAS) – HEGIS Code 5004
The fully online AAS in Business Management/Marketing program is designed to provide you with the skills needed for success in business. Real world knowledge and experience is shared in all courses. You will be challenged in basic disciplines such as Management, Marketing, Selling and Finance leading up to a course in Business Applications requiring development of a business plan. Course offerings in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music and Sports Management offer students an opportunity to explore various areas of interest. Credits earned can be transferred into the bachelor's program.
Program Learning Outcomes
Graduates of the Associate Business Management/Marketing program should be able to:
- Recognize the cultural and ethical complexities of conducting business on a national and global scale.
- Recognize and understand the decision-making processes in each of the basic business disciplines including management, marketing, selling and finance.
- Understand and describe the components of a comprehensive business plan.
- Use proper oral and written communication skills to demonstrate their understanding of content material within the program’s disciplines.
- Apply business-related knowledge using the appropriate discipline-specific tools.
Curriculum & Course Descriptions
|Course No.||Business/Major Courses||Credits|
|BUS103||Introduction to Business Ventures||3|
|BUS112||Principles of Marketing||3|
|BUS203||Principles of Management||3|
|BUS214||Principles of Finance||3|
|BUS230||Principles of Selling||3|
|BUS280||Business Applications and Leadership||3|
|OFT115||Emerging Information Technology||3|
|OFT122||Office Applications: Microsoft Word & PowerPoint||3|
|OFT127||Spreadsheet Applications (Excel)||3|
|ACC107||Financial Accounting I||3|
|Business Electives (3)||9|
|Open Elective (1)||3|
|Course No.||General Education Courses||Credits|
|GEN125||English Composition I||3|
|GEN127||English Composition II||3|
|GEN224||Professional Communications and Career Development||3|
|Total General Education Credits||24|
66 CREDITS REQUIRED FOR GRADUATION
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