AAS - Business Management/Marketing

Associate Degree Program (AAS) – HEGIS Code 5004

The fully online AAS in Business Management/Marketing program is designed to provide you with the skills needed for success in business.  Real world knowledge and experience is shared in all courses.  You will be challenged in basic disciplines such as Management, Marketing, Selling and Finance leading up to a course in Business Applications requiring development of a business plan.  Course offerings in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music and Sports Management offer students an opportunity to explore various areas of interest.  Credits earned can be transferred into the bachelor's program.

Program Learning Outcomes

Graduates of the Associate Business Management/Marketing program should be able to:

  • Recognize the cultural and ethical complexities of conducting business on a national and global scale.
  • Recognize and understand the decision-making processes in each of the basic business disciplines including management, marketing, selling and finance.
  • Understand and describe the components of a comprehensive business plan.
  • Use proper oral and written communication skills to demonstrate their understanding of content material within the program’s disciplines.
  • Apply business-related knowledge using the appropriate discipline-specific tools.


Curriculum & Course Descriptions

Course No. Business/Major Courses Credits
BUS103 Introduction to Business Ventures 3
BUS112 Principles of Marketing 3
BUS203 Principles of Management 3
BUS214 Principles of Finance 3
BUS230 Principles of Selling 3
BUS280 Business Applications and Leadership 3
OFT115 Emerging Information Technology 3
OFT122 Office Applications: Microsoft Word & PowerPoint 3
OFT127 Spreadsheet Applications (Excel) 3
ACC107 Financial Accounting I 3
Business Electives (3) 9
Open Elective (1) 3
Total Credits 42


Course No. General Education Courses Credits
GEN125 English Composition I 3
GEN127 English Composition II 3
GEN129 Oral Communications 3
GEN147 College Mathematics 3
GEN157 Statistics 3
GEN181 Microeconomics or  
GEN183 Macroeconomics 3
GEN224 Professional Communications and Career Development 3
ACE110 Transformative Learning 3
Total General Education Credits 24


Curriculum & Course Descriptions


Program Disclosure

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