AAS - Business Management/Marketing
Associate Degree Program (AAS) – HEGIS Code 5004
The fully online AAS in Business Management/Marketing program is designed to provide you with the skills needed for success in business. Real world knowledge and experience is shared in all courses. You will be challenged in basic disciplines such as Management, Marketing, Selling and Finance leading up to a course in Business Applications requiring development of a business plan. Course offerings in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music and Sports Management offer students an opportunity to explore various areas of interest. Credits earned can be transferred into the bachelor's program.
Program Learning Outcomes
Graduates of the Associate Business Management/Marketing program should be able to:
- Recognize the cultural and ethical complexities of conducting business on a national and global scale.
- Recognize and understand the decision-making processes in each of the basic business disciplines including management, marketing, selling and finance.
- Understand and describe the components of a comprehensive business plan.
- Use proper oral and written communication skills to demonstrate their understanding of content material within the program’s disciplines.
- Apply business-related knowledge using the appropriate discipline-specific tools.
Curriculum & Course Descriptions
|Course No.||Business/Major Courses||Credits|
|BUS103||Introduction to Business Ventures||3|
|BUS112||Principles of Marketing||3|
|BUS203||Principles of Management||3|
|BUS214||Principles of Finance||3|
|BUS230||Principles of Selling||3|
|BUS280||Business Applications and Leadership||3|
|OFT115||Emerging Information Technology||3|
|OFT122||Office Applications: Microsoft Word & PowerPoint||3|
|OFT127||Spreadsheet Applications (Excel)||3|
|ACC107||Financial Accounting I||3|
|Business Electives (3)||9|
|Open Elective (1)||3|
|Course No.||General Education Courses||Credits|
|GEN125||English Composition I||3|
|GEN127||English Composition II||3|
|GEN224||Professional Communications and Career Development||3|
|Total General Education Credits||24|
66 CREDITS REQUIRED FOR GRADUATION
|Program Disclosure||Program: Business Management/Marketing|
|Credential Level: 02||Associate Degree (AAS)|
|CIP Code: 52.0201||OPEID Code: 005208|
This program is intended to lead to jobs in the following occupations:
|Administrative Services Managers
|Storage and Distribution Managers
Profiles for these occupations can be found at the U.S. Department of Labor’s O*NET website by clicking the links provided or by visiting http://www.onetonline.org and entering the Standard Occupational Classification (SOC) codes provided.
The normal time required for the Online Division students to complete this program is 28 months. Actual completion time for individual students may vary based on many factors including required additional course work, transfer of credit into The College, leaves of absence, reduction of credit load and other considerations.
On time graduation data for programs that have fewer than 10 graduates or student loan borrowers is not provided, in accordance with applicable regulations, in order to protect individual identity.
Tuition for this program is $745 per credit with 66 credits required for graduation. With required fees, the total tuition and fees for students who enroll in this program at this time is estimated to be approximately $51,470. For students who are required to take “Basics” courses, additional charges will apply. Books/electronic media and supplies typically cost $2,500 for the program but will vary depending on chosen electives and publisher costs. Your actual “net” cost may be less if you qualify for federal / state financial aid and/or scholarships and grants offered by The College of Westchester.
Since the first graduating cohort from this program is not expected until 2015, median debt level data at graduation is not yet available. For more information on options to reduce your student debt obligations, contact the Office of Student Financial Assistance.